What Oui Wear is a blog dedicated to modern, sustainable fashion in a fast fashion world. It’s about timeless style not the right now style.

We say “oui” to natural fibers like wool, linen, cotton, flax and even newer fibers like bamboo. We say “non” to synthetic fibers like polyester.

We say “oui” to independent fabric artists. We say “non” to places like Shein which steal artists and designers designs for profit.

We say “oui” to fashion that is good for the earth, that lasts for many seasons to come. We say “non” to fashion that pollutes our water ways, poisons our skies and destroys the earth.